As a former Miss Whatcom County, when I saw the site had lost its website sponsor, I stepped in. I transferred the site to Squarespace, updated the design, and, with permission, refreshed the content to appeal to today’s young woman. While the scholarship pageant is a great opportunity for many girls, many don’t apply due to archaic stereotypes that are still believed today. The copy was updated to a modern, empathetic tone, talking less about the ‘pageant’ and more about the skills learning while participating. It was met with a large approval rating by the county and state board for the Miss America Organization.
Site: Miss Whatcom County